Navigating Your Career Path with PERSOLKELLY’s 2023-24 Salary Guide

In an era defined by economic shifts and global uncertainties, job seekers are faced with unique challenges.

The PERSOLKELLY 2023-24 Economic and Employment Key Insights and Salary Guide is your job-seeking compass, guiding you through the intricate maze of career choices and salary landscapes.

Here are seven ways this comprehensive guide can be your ultimate tool for making informed decisions and securing the right job in a rapidly evolving employment market:

1. Navigating the economic waves

  • Understand the impact of inflation and geopolitical instability on job markets globally.
  • Gain insights into how these factors influence salary trends across industries, helping you align your expectations with the current economic climate.

2. Decoding the Australian and New Zealand job markets

  • Explore the economic slowdown in Australia and New Zealand, and its direct impact on job opportunities.
  • Leverage information on changing government policies to identify sectors with burgeoning job prospects.

3. Tailoring your job search strategy

  • Uncover the challenges organisations face in talent acquisition and position yourself as the solution.
  • Use our Salary Guide to align your skills with industry needs, making your job search more targeted and effective.

4. PERSOLKELLY’s 2023-24 Salary Guide: Your personalised resource

  • Discover how the guide compiles salary data from industry experts, offering a detailed breakdown across various sectors.
  • Access tips and tricks tailored for candidates, providing insider knowledge on securing the right job in a competitive market.

5. Industry insights for informed decision-making

  • Gain a comprehensive understanding of salaries in your desired industry, enabling you to negotiate effectively during job offers.
  • Utilise real-time statistics to benchmark your salary expectations against industry standards, ensuring you receive fair compensation.

6. Your job search companion: Tips, blogs and stats

  • Explore the guide’s supplementary resources, including tips and tricks for acing interviews and standing out in the job market.
  • Stay informed through blogs and statistical insights, empowering you with the knowledge needed to navigate the evolving landscape of employment.

7. Building your future with PERSOLKELLY

  • Embrace the Salary Guide as more than just a tool – it’s your companion in making strategic career decisions.
  • Utilise the guide’s holistic approach to understanding salaries, industries and job market dynamics, ensuring you’re well-equipped to shape your professional future.

Embark on your job search journey armed with the insights and resources provided by PERSOLKELLY’s 2023-24 Salary Guide.

From decoding industry salaries to mastering the art of job interviews, this guide is your key to unlocking opportunities and navigating the evolving world of work with confidence.

Your next career move begins now – click here to download our 2023-24 Economic and Employment Key Insights and Salary Guide, or speak with one of our dedicated consultants to get the process rolling!

Will AI Recruitment be Replacing Recruiters?

Authored by See Yang Foo, Managing Director & Country Head, Singapore.

In recent years, the recruitment world has undergone a significant transformation following the emergence of AI-powered tools. AI recruitment tools are becoming increasingly common in the hiring process, from screening candidates to conducting initial interviews. While this AI technology enables an effective hiring process, it also raises questions about the future of human recruiters.

Will AI recruitment systems eventually replace human recruiters altogether?

While AI tools bring undeniable advantages to the recruitment process, it’s crucial to pinpoint which aspects of hiring we can efficiently automate. To improve AI and human recruiters’ collaboration in hiring, we must identify tasks suitable for technology and those needing human involvement.

Therefore, what are the main recruitment tasks that we can efficiently automate?

Our connections on LinkedIn have provided us with insights into the hiring processes that could benefit from AI enhancements. Some of these processes include:

The Rise of AI in Hiring

The existence of AI technology in hiring marks a significant shift in how organisations seek, identify and select potential candidates for job openings. Artificial Intelligence has rapidly evolved to become a game-changer in the recruitment landscape.  

The desire for faster, more cost-effective and fairer hiring processes has driven this technological evolution. Traditional recruitment methods frequently led to extended hiring cycles, missed opportunities and, occasionally, unintended biases. AI aims to address these shortcomings by taking advantage of its ability to analyse huge datasets with unmatched speed and precision.

They identify patterns, extract meaningful insights and make data-driven decisions in real time. Additionally, they excel at identifying top talent, predicting candidate success and optimising the hiring process from start to finish. The move towards AI recruitment isn’t just a trend – it’s a strategic step towards a more efficient, data-driven and fair hiring future.

Four Roles of AI in Recruitment

As AI keeps changing the recruitment industry and altering how recruiters fill job openings, it takes on several important roles in helping organisations and human resources find talent.

Here are four of them:

Enhancing Job Descriptions and Visibility

AI uses advanced natural language processing to create better and more inclusive job descriptions by studying successful previous listings. This can attract a broader range of candidates. Its tools find keywords and phrases, making job postings more visible on different platforms and easier for candidates to find.

Streamlining Resume Screening

AI has significantly improved the initial screening of resumes and job applications. Traditional methods of screening candidates usually involve manual sorting, which is slow and can be unfair. AI-powered applicant tracking systems can quickly review and filter many applications, identifying the best candidates according to set criteria.

Improving Candidate Assessment

Another key area of AI is its creation of predictive analytics tools that assess how well candidates match job titles based on their skills, experience and alignment with the company’s culture. These tools use past hiring data to find trends and connections, assisting recruiters in making informed choices during applicant screening.

Optimising Candidate Sourcing

AI algorithms can search online platforms and databases to find potential candidates with the skills and experience that the offered jobs require. This automation streamlines the sourcing process, enabling recruiters to focus their efforts on building relationships and conducting in-depth interviews.

The transformative power of AI in recruitment is undeniable. It has changed how organisations find their ideal candidate and connect with them, from making job descriptions more inclusive to making the initial screening process more efficient.

Three Advantages of Recruiting with AI

While AI’s involvement in hiring brings many benefits, it’s essential for us to explore the specific advantages it has to offer.

Let’s look at how AI can significantly impact talent acquisition through these three points.


AI is incredibly fast at handling large volumes of data, making the process of finding and hiring qualified candidates much quicker. This efficiency saves recruiters a significant amount of time and resourcesThey can focus on strategic aspects of talent acquisition as AI can handle data tasks quickly and accurately.

Cost Savings

Automation in recruitment delivers significant cost savings for organisations. It helps save money on advertising by reaching the right candidates efficiently and reduces administrative costs through task automation. In essence, it streamlines recruitment processes, leading to overall cost-efficiency and resource optimisation.

Improved Candidate Experience

AI chatbots and automated emails in recruitment make the candidate experience better. They provide quick updates and feedback, keeping candidates engaged and satisfied. Chatbots answer questions instantly, while automated emails acknowledge applications and offer initial feedback – showing professionalism and care.

Humans and AI: A Cooperative Approach

While AI technology has the potential to enhance and expedite the recruitment process, it’s unlikely to replace human recruiters entirely. Human touch is important for evaluating soft skills, cultural fit and other qualities that AI struggles to assess. Recruiters also play a crucial role in building relationships with candidates and ensuring a positive candidate experience.

The ideal approach is a cooperative one, where AI accommodates the abilities of human recruiters. By automating everyday tasks, AI allows recruiters to concentrate on more important activities like conducting a thorough interview process – be it through in-person or video interviews – and offering personalised support to candidates.


As explored in this blog, AI recruitment is a powerful tool that can potentially transform the hiring process. It can help companies save time and resources by automating repetitive tasks like resume screening and candidate matching. However, as powerful as AI is, it cannot replace the human element in recruitment. Human recruiters play a crucial role in assessing qualities like communication skills, cultural fit and emotional intelligence, which cannot be measured by algorithms alone. 

The future of recruitment is one where AI and human recruiters work together in a complementary way. AI can help automate low-level tasks, freeing up recruiters’ time to build relationships with candidates and clients and assess the intangible qualities that make a candidate a good fit for a role and a company. 

At PERSOLKELLY, we believe that the future of recruitment is a team effort between AI and human recruiters. Our team is leading the way in creative recruitment solutions that leverage the power of AI while valuing the expertise and insight of human recruiters. We invite you to join us on this exciting journey and explore the possibilities of the dynamic world of AI-powered hiring. Connect with us today and learn how you can become a part of shaping the future of recruitment.

If you’re looking for a change to a challenging yet rewarding job, then a role in recruitment could be the perfect move for you. You never know where it’ll take you.

We’re always on the hunt for great people to join our team. If you’re confident and caring, proactive and passionate, smart and resourceful, and want to kick-start or continue your career in helping others achieve their career goals, then we’d love to hear from you.

To register your interest in a future with PERSOLKELLY, visit our careers page.

7 Tips to Effectively Attract and Retain Digital Talents

By Sonny Subhan, Deputy Country Head PERSOLKELLY Indonesia.

The demand for digital talent has been consistently high in recent years, given the increasing importance of technology and digital solutions. Companies from various sectors depend on employees with digital expertise to drive innovation and develop solutions that enhance efficiency, improve customer experiences and deliver new products and services. 

This high demand is fueled by a significant shortage of digital talent across the globe, with slow talent development and a lack of talent mobility among the contributing factors. To solve this problem, everyone needs to work together – schools, businesses, organisations and the government.  

Our research on LinkedIn aimed to uncover the qualities that future digital talent will prioritise when searching for employment opportunities. With the current shortage of digital talent, these qualities are becoming increasingly valuable and highly sought after.

This article helps business leaders find highly-skilled talent for their digital transformation needs. We believe that understanding candidates, and investing in attracting and retaining them, are the key factors in achieving this goal. Here are seven tips to attract and retain digital talent:

Tip 1: Work on Career Development Strategy and Training Programs

Developing a robust talent acquisition strategy is instrumental in attracting and retaining talent. To find the best talent, it’s important to use more than just the usual methods for hiring. It is crucial to have well-thought-out succession planning in place. Organisations can prevent leadership disruptions and ensure a smooth transition by planning ahead for succession.

Equally, digital professionals value organisations that invest in their growth and development. Talent development programs that focus on new technologies, artificial intelligence, digital technology, industry trends and professional skills help develop employees and demonstrate the organisation’s dedication to staying ahead in the digital world.

Tip 2: Provide Mentorship

Providing mentorship is a powerful tool for retaining digital talent within an organisation. By offering mentorship programs, employers demonstrate their commitment to supporting the professional development of their employees. Mentors can guide and provide valuable insights, helping employees navigate challenges, acquire new skills and expand their knowledge. This personalised guidance fosters a sense of belonging and investment in the organisation, making employees more likely to stay long-term.

Tip 3: Push Employee Development

A common trait in digital professionals is their ambition. They value organisations that can offer professional development opportunities for career path growth and advancement. Companies can attract motivated individuals who want to improve their skill development and knowledge by offering clear paths for career advancement. By actively supporting and investing in the professional development of their digital talents, organisations will increase employee satisfaction and retention rates, attract top-notch individuals and foster a sense of loyalty and commitment.

Considering these factors can be beneficial in the long term and serve as a wise investment for a business. To compete for talent, leaders must take charge and be proactive with their strategies.

Tip 4: Work on Employer Brand

Companies must develop a good reputation as an employer to attract and maintain a diverse workforce in the digital industry. One way is through staff advocacy, an overlooked but essential strategy. Employers must highlight the purpose and interests behind jobs to attract qualified candidates and improve retention. Satisfied employees become enthusiastic advocates, sharing positive experiences through social media and online reviews. This virtuous cycle of staff advocacy creates a strong employer brand that stands out in a competitive marketplace.

Tip 5: Competitive Salaries, Compensation or Benefits

In the competitive digital market, talented professionals are in high demand. So, organisations need to offer good pay to attract them. Employees who receive fair compensation for their work are more likely to feel valued and motivated. In addition, organisations should provide benefits like health insurance, retirement plans, and generous vacation time, allowing employees to take time off to recharge and spend time with loved ones. Organisations can also offer wellness programs or gym memberships, encouraging employees to prioritise their physical and mental health. By providing these benefits, companies can help employees maintain a better work-life balance and ultimately lead happier, healthier lives.

Tip 6: Emphasise Diversity and Inclusion in the Recruitment Process

In today’s world, embracing diversity and inclusion when recruiting new employees creates a positive company culture. When organisations prioritise diversity and inclusivity in the work environment, they can attract a larger range of talented individuals and create a more innovative and creative environment. Inclusivity cultivates a sense of belonging, where individuals feel valued and confident in contributing their unique skills and ideas. Ultimately, prioritising diversity and inclusion in the recruitment process is a win-win for both the company and the employee, leading to a more fulfilling and rewarding career experience.

Tip 7: Revamp Workplace Culture to Fit Digital Transformation by Embracing Modern Technology

Today’s digital professionals thrive in dynamic, tech-forward environments that foster innovation, collaboration and agility. Organisations can create this appealing work culture by utilising digital tools. They can also allow remote work and offer flexible work arrangements that simultaneously lead to a positive workplace culture.

These strategies are particularly attractive to the majority of digital employees. Implementing modern technology and automation streamlines the hiring process and allows digital talent to work more efficiently and creatively.


Talent shortages are a big problem for leaders and organisations worldwide. Hiring people is becoming increasingly difficult – especially for IT and digital jobs, given continuous and rapid technological advancements.

The responsibility lies with all parties to ensure the development and acquisition of new talent in the relevant areas. Hiring Managers must know what job seekers care about to attract and keep them by utilising this knowledge and investing in long-term strategies to entice and hire talented individuals.

How can PERSOLKELLY help you meet the challenge of digital skills recruitment?

We can effectively assist in meeting the challenge of digital skills recruitment through our specialised expertise and comprehensive resources. As a renowned talent solutions provider, we deeply understand the evolving digital landscape and the specific skills required in various industries.

Ready to break the barrier of digital skills recruitment? Please reach out to us today and unlock a world of talent to drive your organisation’s digital success.

The Future of Digital Recruitment: ChatGPT-Enhanced Talent Acquisition

Authored by Brian Sim, Managing Director & Country Head Malaysia, PERSOLKELLY.

In today’s rapidly changing world, where technological innovation and digital transformation are pertinent, the way companies hire new employees is also changing. The combination of technology and the fourth industrial revolution has brought about a new era in hiring. One such instance is ChatGPT, a large language model powered by artificial intelligence (AI) that is becoming crucial in this shift towards digital recruitment.

AI tech improves recruitment, enhances customer experiences and positions agencies as top job search engines. For example, businesses can put this cutting-edge tool on their websites to quickly respond to common questions.

Adding ChatGPT as a ChatBot on a company’s website gives job seekers quick and interactive help. This makes the website easier to use and more attractive, simplifying the job search and giving valuable information. It can check resumes quickly, helping professionals find the right skills and qualifications making business processes more efficient.

As technology advances, we wonder: How exactly can ChatGPT make recruitment processes easier?

To learn more about the benefits of this AI-powered tool in the hiring business, we asked our LinkedIn connections for their thoughts in a survey.

Here’s what we have discovered:

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The Evolution of ChatGPT in Hiring

Employers and job seekers now have different expectations because of the ever-changing job market. The hiring process has changed a lot. Now, people are using AI technologies like ChatGPT, which utilise deep learning.

These large-scale emerging technologies are replacing traditional methods such as manual resume screening, phone interviews and in-person meetings. While the traditional methods have their own benefits, they are often time-consuming, resource-demanding, and liable to human biases. They also fail to meet the expectations of modern candidates. These candidates are tech-savvy and prefer standardised and quick interactions with employers.

The emergence of ChatGPT as a hiring tool marks a departure from these conventional practices. Its advanced natural language processing capabilities allow it to understand and respond to candidates’ inquiries and comments in real-time. This not only enhances the candidate experience but also addresses the growing demand for efficient communication, especially among younger job seekers.

The 4 Pros of Using ChatGPT in Recruitment

ChatGPT can be a valuable tool in the recruitment process as it offers several significant advantages.

Here are the four pros of using ChatGPT in recruitment:

24/7 Availability

ChatGPT is available 24/7, answering candidates’ questions outside of regular work hours – therefore improving a company’s customer service. This availability makes sure candidates get answers when they need them and influences the company’s visibility and appearance.

Being available 24/7 and quickly answering candidate questions has several benefits. It improves customer service, increases company visibility and saves recruiters’ time. This is because it allows for addressing inquiries outside of normal work hours. Integrated with systems like Applicant Tracking Systems (ATS), it streamlines paperwork and enhances overall efficiency.

Time Efficiency

A big advantage of using ChatGPT is that it saves a lot of time, especially at the beginning of hiring. The system can communicate with multiple people at the same time. This saves recruiters from repetitive tasks. It also allows them to focus on more important parts of the hiring process, like thorough screening.

ChatGPT makes screening more efficient, improving hiring quality and speeding up the process by allocating resources effectively. Using resources efficiently speeds up hiring, improving quality and fairness, enhancing candidate experience and boosting the company’s reputation.

Consistent Screening

Using ChatGPT for consistent screening not only guarantees a fair and uniform process but also improves the overall candidate experience. Using impartial automated screening makes the company look good to job candidates. This matches the goal of giving candidates the best experience.

Enhanced Candidate Engagement

ChatGPT significantly boosts candidate engagement, directly leading to reduced recruitment costs. It does this by using data from past conversations to automate first interactions and answer common candidate questions. This lessens the requirement for human effort and improves resource distribution.

The 4 Cons of Using ChatGPT in Recruitment

ChatGPT helps us in recruitment, but we should also think about its disadvantages – especially since it’s a new technology.

Let’s look at them through these four arguments:

Limited Understanding of Context

ChatGPT often has trouble understanding conversations, especially when the questions are a bit tricky. This can affect candidate’s experience as they won’t be getting accurate answers. In times like this, recruiters may have to step in to fix things and strategise on ways to harmonise with ChatGPT.

Lack of Personalisation

ChatGPT typically provides standardised responses and lacks the personal touch that human recruiters can offer. This can possibly affect the long-term relationship with candidates as they often appreciate a customised approach during the recruitment process. They prefer feedback tailored to their skills and experiences. ChatGPT may not be able to deliver this level of personalisation, potentially leading to a less engaging candidate experience.

Inability to Assess Soft Skills

ChatGPT can assess candidates based on their information but struggles to evaluate soft skills such as communication, teamwork, and problem-solving. These skills are often crucial for job performance and cultural fit within a company. Depending too much on ChatGPT for candidate evaluation may cause the company to miss out on candidates with excellent social skills. It could also result in hiring individuals who do not fit well with the company’s culture.

Lack of Emotional Intelligence

ChatGPT lacks emotional intelligence, making it unable to understand the emotional state of candidates during most interactions. In contrast, human recruiters can frequently detect candidates’ stress, enthusiasm or need for reassurance and can adjust their approach accordingly.

These drawbacks shed light on the importance of integrating ChatGPT with human touchpoints at important parts of the hiring process. Recruiters can step in for more emotionally sensitive discussions, such as providing feedback on rejection or discussing complex circumstances. This way, candidates get the care and support they need – making their whole experience better.


While AI tools are beneficial in improving the recruitment process, they have their limitations. These include difficulty understanding context, lack of personalisation, difficulties in assessing soft skills and a lack of emotional intelligence.

To overcome these limitations, integrating this AI model with human recruiters is essential. Recruitment agencies that use both AI and human knowledge find a good mix. They give job seekers personal and emotionally smart help, which makes the experience better. The combination of efficient AI tech and a people-focused approach allows for a more interesting and successful hiring process.

When it comes to the hiring process, using ChapGPT can definitely be complicated. While it may seem like a convenient option, it requires a significant amount of time and effort to use effectively. On the other hand, we can provide a hassle-free process where we take care of everything for you.

Let us help you optimise your hiring process, saving you valuable time and resources.

Boomerang Employees: Should You Return to Your Old Job?

Authored by Thammaiah BN, Managing Director & Country Head, PERSOLKELLY India.

Boomerang employees’ is a phrase that refers to people who leave a company but later return to work there again. This trend has become more popular recently, primarily because of the COVID-19 pandemic which has caused numerous changes in the workforce.

Previous data reveals almost 20% of workers who resigned from their jobs during the pandemic have now re-joined their former employers This is a big opportunity for companies as a significant number of them want to rehire their old employees and are still connected with their ex-employees who had left on good terms. However, this phenomenon could pose a challenge for companies aiming to retain their recently hired staff. These recent hires might want to leave and go back to their old jobs, making it tough for employers to keep their skilled workers.

We have recently conducted a poll on LinkedIn to further explore the motivating factors behind most employers’ decisions in rehiring a boomerang employee.

The chart below represents the results:


Should You Become One? – The Pros and Cons

The Harvard Business Review found that a notable 28% of ‘new hires’ were actually people who had left their jobs at the same company in the last three years.

This number raises the question of whether employees should consider becoming one of them. Let’s explore the pros and cons of being a boomerang employee.

The Pros

Immediate Skill Application

Going back to a previous company means that you have the important company knowledge and skill set that can be used right away. This can be beneficial for both you and the employer, as there is no need for an extensive training period that is usually conducted during the onboarding process. Leveraging your acquired knowledge of the company’s systems and processes can greatly cut down costs and time for the organisation.

Efficient Adaptation

As you come back to a company as a returning employee, the process of fitting in and adapting is easier following your previous experience with the company. This will not only speed up the process but also motivate you to channel enhanced output and efficiency without needing excessive training. Additionally, your acknowledgement of the company’s environment and cultural gratitude helps keep things steady and strengthen the values everyone shares. As a result, the team works better together – leading to overall success for the company.

Strong Professional Network

Rejoining your former employer provides you with the unique opportunity to tap into the network of professional connections you have already established during your previous tenure. This network can prove to be valuable in various aspects of your career.

Career Growth Opportunities

When you return to a former employer, it gives you a strong chance to move up in your career – especially if the company values your skills and what you have done before. Even more so when you have a growing understanding of the related industry and insights into the competitors from your prior engagements. They might be able to see your potential and give you more important roles or interesting projects that can be a good fit for you.

Reduced Job Search Uncertainty

During times of economic uncertainty and strong job market competition, going back to a previous employer can provide a comforting sense of stability and security. This becomes even more relevant during the great resignation trend, where many people are leaving their jobs. Returning to a workplace you already know well, with its dynamics and culture, can reduce the stress of changing careers.

The Cons

Stagnation and Growth Limitation

While rejoining a previous job can bring immediate benefits like familiarity and comfort, it may also pose the risk of stagnation if the company lacks clear pathways for vertical or horizontal advancement. Without new challenges and opportunities, you might find your career growth limited – potentially hindering your professional development and long-term aspirations.

Residual Issues

Returning to a former employer could mean facing the same problems that made you leave previously. If the company has not fixed issues like management, workplace culture, or other problems, you might feel unhappy again. This can affect how satisfied and engaged you are with your work.

Perception by Peers

When you come back, your coworkers might think you are not very committed or ambitious – as they might believe you did not have better choices somewhere else. This idea could change how you get along with your colleagues, work together as a team and even stop you from getting leadership roles or additional tasks.

Negotiation Power

When rejoining your former employer, you might face challenges in negotiating your terms of employment – including compensation and benefits. The company may assume that your eagerness to return will lead you to accept less competitive offers, potentially putting you at a disadvantage in salary discussions and negotiations.

Adjustment Challenges

Despite your previous experience with the company, returning after a period of absence can still present adjustment challenges. The workplace might have undergone changes, such as new team members, updated policies, or shifts in the company’s structure. Integrating seamlessly back into the work environment may require flexibility and open-mindedness to navigate these changes successfully.

Ultimately, deciding to go back to a previous job depends on your personal situation, what you want for your career and the details of the company’s offer. Considering the pros and cons can help you decide if returning to your old workplace matches your future career goals.

What You Should or Shouldn’t Do as a Boomerang Employee

If you find yourself considering the prospect of becoming a boomerang employee and returning to your former employer, it’s essential to approach this opportunity with a thoughtful and strategic mindset. Reconnect with your former colleagues and bosses, and use these connections for collaboration and support. Make sure to be open to changes and show enthusiasm for returning. Share your outside experiences for fresh ideas and always aim for career growth by expressing your ambition to advance within the company.

Don’t dwell on past issues; focus on making a positive impact in your current role. Adapt well to new team dynamics and follow updated company policies. Expand your network by connecting with new employees to promote a sense of belonging and create growth opportunities. Following these guidelines will help you make the most of your boomerang experience and achieve your career goals in your former organisation.


Boomerang employees are on the rise, showing a big change in the professional world. Although being a boomerang employee can offer unique benefits: 

  • It is also crucial to weigh the potential drawbacks before making a decision. As you contemplate going back or trying something new, think about your goals and the company’s situation.
  • Be open to changes and growth to ensure a fulfilling career journey. Remember, your choice should match your goals and help you improve at work.

Is being a boomerang employee in your future? Are you still uncertain about your next step? Head over to our career page for a fresh and new opportunity with PERSOLKELLY.

Building a Strong Work Ethic: Six Traits and Habits that Employers Value

Given the competitive nature of today’s job market, a strong work ethic is critical for individuals looking to stand out from the crowd and both secure, and maintain, meaningful employment.

A strong work ethic is comprised of a set of traits and habits that employers value highly, particularly given the dynamic and fast-paced environment within the Australian business landscape.

But what exactly are the qualities that must be cultivated to demonstrate a strong work ethic? We list six below:

Reliability and Punctuality

One of the most valued traits in not just the workplace, but life in general, is reliability. Employers and teammates love individuals who consistently show up on time, adhere to deadlines and fulfil their responsibilities. Being reliable demonstrates a strong commitment to the job and a willingness to go the extra mile to get things done. As an extension of reliability, punctuality is also highly regarded. It is a sign of professionalism, and a sign of respect for other people’s time.

Initiative and Self-Motivation

Employees who are self-motivated and demonstrate initiative are highly sought after. Those who go above and beyond with their assigned tasks, and proactively seek out opportunities to contribute to the business, are valued team members and stand out from the crowd. Exhibiting such a mindset, and a willingness to take on responsibilities, shows a strong work ethic and a willingness/drive to excel in their role.

Adaptability and Flexibility

While always valued and important, the need for flexibility and adaptability in the post-Covid business landscape is essential. Employers cherish those who can navigate through uncertain situations, handle unexpected challenges and adjust their approach to a task at a moment’s notice. Not only are these important skills to have on a personal level, but adaptable and flexible employees allow organisations to remain competitive and responsive to market demands.

Commitment to Continuous Learning

With a heavy emphasis on education and professional development in the Australian job market, employees who commit to learning and self-improvement are in high demand. The ability learn new skills, remain up to date with the latest industry trends and undertake education and training shows initiative and a commitment to personal and professional growth. Individuals who can bring innovative ideas and new knowledge to an organisation are highly regarded.

Strong Communication Skills

The ability to effectively communicate is a key component of a strong work ethic. Those who can articulate their thoughts clearly, listen actively and collaborate effectively – with colleagues and clients alike – are highly valued by Australian employers. Strong communication skills help create a positive work environment/culture, foster teamwork, and ensure that projects and tasks are completed efficiently and on time. Given the high levels of multiculturalism in modern-day Australia, the ability to understand and communicate with different backgrounds and cultures is especially important.

Ethical Conduct and Integrity

While not specifically traits of a strong work ethic, it would be remiss not to touch on these. Demonstrating honesty, trustworthiness and ethical decision-making is highly valued by employers. Organisations are continually on the lookout for employees who will uphold their values, and act with integrity with colleagues, clients and stakeholders alike. Maintaining high standards of ethical conduct and integrity helps build a positive culture, trust and credibility.

Are you hiring? How to make sure you’re getting the best candidate in the market

Recruitment is an essential process for any business, but it can also be costly. The time, effort, and resources required to attract, screen, and hire candidates can quickly add up. The average cost of a bad hire can be up to 30% of the employee’s first-year earnings.

Fortunately, there is a solution to reduce the cost of recruitment while still attracting top talent: partnering to a professional recruiter like PERSOLKELLY.

Here are some of the ways in which outsourcing recruitment to PERSOLKELLY can help businesses save time and money:

  1. Reduce advertising costs: One of the biggest expenses in recruitment is advertising job openings. Posting job listings on job boards or in newspapers can be expensive, particularly for businesses with multiple openings. PERSOLKELLY has an extensive network of job boards and social media channels that it uses to advertise job openings, reducing the cost of advertising for businesses.
  2. Streamline the hiring process: The hiring process can be lengthy and time-consuming, particularly for businesses that lack a dedicated HR team. PERSOLKELLY can help businesses streamline the hiring process by handling all aspects of the process, including screening resumes, scheduling interviews, and conducting background checks. We can also support you in areas that people don’t often talk about, like counter offers. This can reduce the amount of time and effort required from internal staff, freeing them up to focus on other business priorities.
  3. Access to a wider pool of talent: Businesses that try to recruit candidates internally may miss out on top talent who are not actively looking for work or do not see your company’s job ad. PERSOLKELLY has an extensive network of candidates, including passive candidates who are open to new opportunities. These relationships have been built over many years with the time invested in building our candidate database. This can help businesses find the best candidate for the job and reduce the cost of turnover.
  4. Expertise in candidate assessment: One of the biggest costs to a business is investing in the wrong candidate. PERSOLKELLY has extensive experience in candidate assessment, including conducting skills tests and assessing cultural fit. This can help businesses reduce the risk of hiring the wrong candidate and save money in the long run. Additionally, if the candidate does not progress as expected, partnering with PERSOLKELLY provides you with a replacement guarantee, ensuring the investment is not lost.

Partnering with a professional recruiter like PERSOLKELLY can help businesses reduce the cost of recruitment while still attracting top talent. By leveraging the agency’s expertise, businesses can streamline the hiring process, access a wider pool of talent and reduce the risk of hiring the wrong candidate.

Contact us today.

Revolutionizing ICT Recruitment in New Zealand with PERSOLKELLY New Zealand’s ICT Division

With the ever-increasing demand for talented ICT professionals, businesses in New Zealand are facing a significant challenge when it comes to finding the right people for the job. That’s where PERSOLKELLY (PSK) New Zealand’s ICT Division comes in. We are excited to introduce our new division, which provides quality ICT recruitment services in New Zealand. With Regina Lai at the helm, we are confident in our ability to place top talent in roles such as BI, DW and Analytics, Business and Systems Analyst, Data Analyst, Infrastructure and Support, Security Consultant / Specialist, Software Developer, and more.

Why Choose PSK’s ICT Division: At PSK, we are committed to revolutionizing ICT recruitment in New Zealand. Here’s why you should choose us for your next recruitment needs:

1. Expertise: Our team of experienced recruiters has a deep understanding of the ICT industry and the skills required for success. We work closely with businesses to identify their unique needs and find candidates who are the perfect fit.

2. Quality Candidates: We have an extensive network of talented ICT professionals, both locally and internationally. We screen all candidates rigorously to ensure they meet our high standards of quality and suitability.

3. Personalised Service: At PSK, we believe in building long-term relationships with our clients. We take the time to understand your business and your recruitment needs, and we work closely with you to find the right people for the job.

4. Commitment to Success: We are committed to providing the best possible service to both clients and candidates alike. We are dedicated to helping businesses find the talent they need to achieve their goals, and to helping candidates find their dream jobs.

We are passionate about helping businesses and candidates succeed in the ICT industry. With our expertise, commitment to quality, personalised service, and dedication to success, we are confident in our ability to revolutionize ICT recruitment in New Zealand. Contact us today to learn more about how we can help you find the right talent for your business, or to explore your career options in the ICT industry.


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Tending SME market – food for thought for small accounting practices

In this blog, we discuss the significant role of SMEs in the Australian economy, their limited access to large financial sources, and the challenges they face during economic crises. The post-pandemic recovery creates opportunities for small to medium-sized accounting practices to grow and provide tailored solutions to SMEs. The key is to address SMEs’ unique needs, cost-effective measures and innovative ideas to navigate the current economic landscape.

Small to Medium Enterprises (SMEs) play a significant role in the Australian economy. They contribute 54% to the total GDP across a range of industries, making them the top employers of the nation’s business workforce, with 41% of employees. However, SMEs have limited access to large financial sources, making them fragile during economic crises. The COVID-19 pandemic created supply-side shocks globally, leading to price pressure for SMEs trying to correspond to the market demand.

The Australian economy is recovering from the pandemic quicker than other developed nations, and the recovery period is expected to end by the end of the second half of 2023. This change has significant implications for small to medium-sized accounting practices. As the economy recovers, these practices will have more opportunities to grow their business, service more clients and increase their ability to provide business services, tax consultancy, and financial planning.

With this positive turnaround, there are also more job opportunities for accountants in public practice. Accounting firms are increasingly paying at competitive levels and providing flexibility, support, and mentoring far beyond what commercial enterprises can offer. This shift is a significant change from previous trends where accounting firms paid less than industry/commercial companies.

However, the macroeconomic environment will continue to impact SMEs from various channels, such as reduced consumer spending, inflation, increasing wages, skill shortages, and bad debts. SMEs in high financial debt are at a higher risk of bankruptcy, while those with less financial stress are concerned about lower profit margins. In the first half of the 2023 recovery period, slower business activities, cost-effective solutions, limited employment, and consequently low economic growth are expected.

Therefore, it is essential for small accounting practices to consider these challenges and focus on strategies to support SMEs in these uncertain times. The key is to provide tailored solutions that address their unique needs, including financial support, cost-effective measures, and innovative ideas that can help SMEs navigate through the current economic landscape. This approach will help small accounting practices not only survive but thrive in the post-pandemic economy.

PERSOLKELLY Australia is a leading recruitment company that can help businesses find the right employees to meet their business needs in the Accounting and Finance space. Our experienced recruitment team uses a range of sourcing methods and selection tools to identify and attract top talent. We work closely with clients to understand their specific requirements and culture, ensuring we find candidates who fit the job and the organisation.

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How much is your time worth when it comes to a new hire?

Recruitment is a crucial process for any business, as it helps to identify and attract the most talented and qualified candidates for job openings. However, it can also be a painful and time-consuming task for hiring managers, particularly for those who lack experience in the hiring process. Fortunately, partnering with a professional recruitment company can bring numerous benefits, making it a wise investment for any business.

One of the most significant benefits of outsourcing recruitment is that it saves time and resources. A dedicated recruitment company can handle all aspects of the hiring process, from screening resumes to scheduling interviews, allowing hiring managers to focus on their core responsibilities. This can be particularly beneficial for small and medium-sized businesses that do not have a dedicated HR department, as it can help them avoid the cost of hiring additional staff.

Another key advantage of working with a  recruitment partner is the access to a wider pool of talent. Recruitment companies typically have a vast network of candidates, including passive candidates who are not actively looking for work but may be open to new opportunities. This can be especially beneficial for businesses seeking to fill specialized or hard-to-fill positions, as it can be challenging for internal recruiters to reach these candidates.

Finally, outsourcing recruitment can also lead to better-quality hires. Professional recruiters have extensive experience in assessing candidate skills, qualifications, and experience. They can use their expertise to identify the best candidates for the job and ensure that they are a good fit for the company culture. This can help businesses reduce the risk of hiring the wrong candidate, which can be costly in terms of time and resources.

Partnering with PERSOLKELLY can bring numerous benefits to businesses, including saving time and resources, accessing a wider pool of both passive and active talent and making better-quality hires. By leaving recruitment to the experts, hiring managers can focus on their core responsibilities and ensure that their business has access to the best talent available.

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Amelia Collins on leadership for International Women’s Day

In conjunction with International Women’s Day, PERSOLKELLY spoke with Amelia Collins to talk about her role as a leader in the workplace, what inspires and defines her to “Work, and Smile” in her work and personal life, and her views on diversity, inclusion, and equality (DI&E).

Amelia currently leads the Marketing and Branding team at PERSOLKELLY and Programmed Staffing for the APAC region as Regional Director, Head of Marketing. She is known for being passionate about her work. She believes that finding meaning and purpose in your work is crucial to having the energy to take on challenges and be creative. Amelia is always looking for new ways to solve old problems and inspire and motivate others to do the same.

Amelia is also a qualified fitness instructor in indoor cycling, strength training, barre, and TRX, among others. She is married and a mother of one child and a stepmother of one daughter.

Read more about Amelia and her views on leadership below. We hope her story will inspire women in the workplace in one way or another.

Q: When you started your career, did you envision playing the role you’re in today?
AC: Actually, I have never spent too much time thinking too far into the future, and I am not the kind of person who sets lofty goals. Instead, I like to focus on doing well where I am at the moment, and then set goals that are challenging but achievable – I call that micro-ambition, meaning I work with purpose and intention to achieve whatever I have in front of me at the moment.

Q: Please tell us how you got a job in the recruitment industry.
AC: My experience in marketing and branding initially brought me to Programmed as a consultant to help the Australian and New Zealand team to build their digital marketing capabilities. That said, I have always been interested in HR and recruitment. So, when I was offered the opportunity to join this large and leading company, I jumped right in.

Amelia presenting at the Fremantle Football Club ‘Power of Sport’ event.

Q: Now that you are leading the marketing and branding team at PERSOLKELLY and Programmed, what are your thoughts on the role of a female leader in the workplace and what makes a good leader?
AC: In my opinion, having female leaders in the workplace should be as normal as it is in any other role in life. The truth is, women take on leadership roles every day – as mothers, sisters, friends, and partners – all of which require similar and complementary skills to those needed for successful leadership in the workplace. Skills like listening, coaching, pragmatism, discipline, communication, the ability to see both short and long-term, adaptability, multitasking, and prioritisation. And these are skills we often learn outside the workplace that can contribute to how we behave and perform in the workplace.

With that in mind, no workplace should lack women leaders because the world is made up of them. I believe that a good leader is curious, open-minded, interested, and interesting. Great leaders do not have to be the best at everything; they build trust and know how to bring out the best in others.

Q: How do you balance your career, your personal life (as a wife and mother), and your passion? Do you think there is such a thing as balance?
AC: I personally believe that there is no real or true work-life balance because balance suggests all things are equal. For me, it’s more like juggling; I juggle a whole range of things – my family and parenting roles, friendships, mental and physical health, my passions, travel, and of course, my professional role.

There will be some days, weeks, or even months when my work gets the best of me. And to deal with this, I need to acknowledge, accept, and take a few things out of the juggle when this happens. That then helps create space to fill it back up with the elements that make it all worthwhile. And if I feel things are too overwhelming, I will always prioritise sleep, because without sleep we will never be our best for ourselves or others.

Q: What do you think about the implementation of diversity, equity, and inclusion (DEI) in the workplace?
AC: Diversity, equality, and inclusion are essential to a successful business. For far too long, businesses, corporations, and governments have ignored the gaps. And when there are gaps in corporate culture, those small gaps create big holes in a company. And without a real focus on accelerating change to create diverse, equitable, and inclusive workplaces, many companies will continue to operate with blind spots and fail to achieve what is possible.

That’s why we should all strive for a workplace that reflects the community – not just our local community, but a global community.

Q: What do you think are the challenges women face in the workplace today, and how do you think they can be overcome?
AC: In most cultures, women are still expected to be the primary caregiver for children, ageing parents, or extended family. Recognising and supporting this important leadership role that women play outside of the workplace will only benefit the culture and performance of these people in a company.

Women often face workplace cultures or individuals within those cultures whose thinking has not evolved to understand and appreciate the importance of DEI. This is a challenge. When I feel challenged by these people or actions, I choose to rise above them or find a way around them.

Q: What advice do you have for women who want to advance their careers?
AC: I was once told to never apologise for being ambitious. Because it means you care. Set achievable but challenging goals – on a micro or macro level. A great leader will give you honest and open feedback so you can grow. They would never discourage you from aiming for the next position without giving you clear feedback on the steps you need to take to get there, whether in terms of skills, behaviours, or experience.

Q: Who are the women that have inspired you?
AC: The women I often admire are athletes. I find their commitment to their craft and the discipline with which they need to succeed inspiring. High performance combined with healthy behaviours – that’s how I try to live.

But the women who have shaped me are those who have given me honest advice in my life so far, and who have allowed me to reflect, grow and achieve.

Q: Lastly, how would you incorporate “Work, and Smile” into your work and how would you share PERSOLKELLY’s vision with your employees and clients?
AC: “Work, and Smile” to me is working with purpose and meaning. To achieve that, we first need to find an industry we believe in and then a company that aligns with our values. Be micro-ambitious, do well with what’s in front of you, and you will work and always smile. For me, “Work, and Smile” is about being a great leader, so I can support and empower them to create their own purpose of “Work, and Smile”. And to bring this to life, I’ll keep talking about it, sharing it, and encouraging others to do the same.

“Work, and Smile” can be lived every day – in moments big and small.

Amelia with part of her team from Australia (left) and Singapore (right).

At PERSOLKELLY, we want to recognise the presence of every woman and her contribution to the workplace. As a company, we are committed to providing equal opportunities for all genders and helping women find well-suited/desired roles in the marketplace. In line with our vision of “Work, and Smile”, we believe in putting people first and creating a positive workplace culture where they can thrive and grow to be effective leaders. In the words of Michelle Obama, “There is no limit to what we, as women, can accomplish”.

We’re always on the hunt for great people to join our team. If you’re confident and caring, proactive and passionate, smart and resourceful, and want to kick-start or continue your career in helping others achieve their career goals, then we’d love to hear from you.

To register your interest in a future with PERSOLKELLY, visit our careers page.

Five reasons to consider a career in recruitment

By Kurt Gillam, Executive General Manager PERSOLKELLY Australia.

The field of recruitment is not only fast-paced, challenging and dynamic, but it also offers a plethora of opportunities. Consultants can not only advance their own career trajectory but help others with their own careers as well. If you’re looking for a new direction, a move into recruitment could be worth considering.

Here are five reasons to consider a recruitment career:

1. Gain valuable and in-demand skills
One of the great things about working in recruitment is the skills you gather while working in the industry. A role in recruitment can build your interpersonal, communication and relationship management skills. These skills are all transferable to other industries, making them invaluable no matter which field you may choose to work in future. Recruitment is extremely people-focused and centres around interacting with a variety of individuals in a range of situations. Helping you develop soft and interactive skills and gain experience dealing with people from all walks of life.

Recruiters can conduct job matching, character assessments, interviews, background checks and due diligence in a typical day. As such, the job naturally suits analytical and organised individuals with excellent time management skills. A job in recruitment will help you learn and further develop a range of easily transferable skills that you’ll continue to draw on for years to come, no matter what industry you end up in.

2. Help others while you also advance
A career in recruitment means regularly interacting with employers and job seekers, helping you improve your interpersonal skills and active listening ability. It’s important to be able to carefully listen to both clients and candidates to find out exactly what they’re looking for. Doing so can vastly improve your problem-solving skills and foster critical thinking while helping individuals and companies find their perfect matches.

Finding good fits for both active or passive job seekers and organisations will widen your understanding of the job market and how it differs between industries and roles. Finding these perfect fits involves interacting with hiring managers, human resources teams and high-profile positions with companies, helping you build up a valuable range of connections.

You may use these connections to help find candidates or even for the advancement of your own career.

3. It’s a fast-moving and ever-changing industry
Recruitment is dynamic, offering countless opportunities for change and growth. As industries and job markets change, the recruitment industry evolves. New technologies have come along and transformed the way the recruitment process is conducted. From paperless applications, and digital background checks through to remote video interviews and testing suites. While application Tracking Systems (ATS) have streamlined and automated parts of the hiring process.

Advancing technologies have also brought about numerous improvements in learning opportunities available to recruiters, such as online training and conferences. You’ll have the chance to develop leadership skills, set clear directions and be agile as you advance through your career in recruitment. 

4. Autonomy can assist in better mental health
Recruitment is a people business that revolves around servicing the needs of candidates and clients. Like many roles over the past few years, recruitment has become more agile and flexible in terms of the location in which work is conducted. As consultants will often meet with clients and candidates both in and out of the office, it’s a career that suits driven individuals that thrive working autonomously.

According to Mental Health UK, autonomy in the workplace can help promote better mental health and even prevent excess stress and burnout.

5. It’s an in-demand profession
The 2021 Business Market Insights report predicted that the online recruitment industry in APAC is expected to grow from USD6.8 billion in 2021 to USD12.4 billion by 2028, nearly doubling in just seven years.

As the job market continues to boom after being heavily impacted by the pandemic, the search for clients will ensure the demand for qualified recruitment consultants remains high. Resulting in great prospects for those either already in the industry or looking to enter recruitment.

There’s no doubt that a career in an established recruitment firm has many long-term benefits for your career. Transferrable skills, and building your network while also helping candidates achieve their career goals are just a few of the things to be gained from a career in the industry.

Once you build your career, the rewards are endless. Quite often, there is nothing quite as rewarding that the long-term friendships that you will build with your colleagues as a result of working in a vibrant company culture, however, you will have the opportunity to get back from what you put in – be it interstate or overseas travel, awards and prizes, learning and development opportunities, promotions and uncapped earning potential. The sky really is the limit.

If you’re looking for a change to a challenging yet rewarding job, then a role in recruitment could be the perfect move for you. You never know where it’ll take you.

We’re always on the hunt for great people to join our team. If you’re confident and caring, proactive and passionate, smart and resourceful, and want to kick-start or continue your career in helping others achieve their career goals, then we’d love to hear from you.

To register your interest in a future with PERSOLKELLY, visit our careers page.